I Am F&B Group is a group of professionals active in the food & beverages (F&B) market since 1999. Since 2014 the founder of I Am Food and Beverage Group started the brand I Am Super Juice. We created brand awareness by approaching the independent market in the major cities in the Netherlands. Currently we supply 2500 locations in the Netherlands and exporting to 20+ countries worldwide.

With a passion for F&B, we strive to create pure and honest concepts for everyone. Over the years we have built and marketed various F&B concepts based on our accumulated knowledge and experience. We attend all major international F&B exhibitions, next to that we regularly visit all corners of the world to conduct market research. With this we discover the latest trends and use the knowledge and experience to develop our own F&B concepts.


With a great team of various people from all over the globe we create new food and beverage brands. We have one vision which is to create meaningful products and sustainable brands. With all the knowledge and different talents in our team we achieve to bring new innovative products into the retail and hospitality industry. Because we work with a small team, we own the value chain from A to Z and thus guarantee the best quality at every stage of the process.